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Dfine Jewelry Store (referred to as "we," "us," or "our") is committed to protecting the privacy of our customers and visitors. This Privacy Policy outlines how we collect, use, disclose, and safeguard your personal information when you visit our website www.dfinejewelrystore.com (the "Website") and use our services. By accessing or using our Website, you consent to the practices described in this Privacy Policy.
1. Information We Collect
We may collect the following types of personal information from you:
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Contact Information: Your name, email address, phone number, and shipping/billing address.
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Account Information: If you create an account, we may collect your username, password, and purchase history.
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Payment Information: When you make a purchase, we collect necessary payment information (e.g., credit card details, UPI information). Please note that we use secure payment gateways, and we do not directly store your full payment details on our servers.
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Order Information: Details about the products you purchase and your order history.
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Browsing Information: Your IP address, browser type, operating system, referring website, pages you visit on our Website, and the dates and times of your visits. This information is collected through cookies and similar tracking technologies.
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Communication Data: Records of your communications with us, including emails and customer service inquiries.
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Marketing Preferences: Information about your preferences for receiving marketing communications from us.
2. How We Use Your Information
We may use your personal information for the following purposes:
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To Process and Fulfill Orders: To process your purchases, arrange for shipping, and provide order updates.
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To Manage Your Account: To create and manage your account, personalize your experience, and provide customer support.
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To Process Payments: To securely process your payments for purchases.
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To Improve Our Website and Services: To analyze website usage, identify trends, and enhance the functionality and user experience of our Website.
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To Communicate with You: To respond to your inquiries, provide customer support, and send you important updates about your orders and our services.
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For Marketing Purposes: With your consent, we may send you promotional emails about new products, special offers, and other updates. You can opt-out of these communications at any time.
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To Detect and Prevent Fraud: To identify and prevent fraudulent transactions and other illegal activities.
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To Comply with Legal Obligations: To comply with applicable laws, regulations, and legal processes.
3. How We Share Your Information
We may share your personal information with the following categories of recipients:
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Service Providers: Third-party service providers who assist us with website hosting, payment processing, shipping, marketing, and analytics. These providers are contractually obligated to protect your information.
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Payment Gateways: Secure payment processors to facilitate your transactions.
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Shipping Carriers: To deliver your orders.
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Legal Authorities: If required by law or legal process, we may disclose your information to law enforcement agencies or other governmental authorities.
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Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred to the acquiring entity. We will notify you if such a transfer occurs and your information becomes subject to a different privacy policy.
4. Cookies and Tracking Technologies
Our Website uses cookies and similar tracking technologies to collect browsing information and enhance your experience. Cookies are small data files stored on your device. We use cookies for purposes such as:
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Essential Cookies: To enable core website functionality, such as maintaining your shopping cart and user sessions.
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Performance Cookies: To analyze website traffic and usage patterns to improve our Website's performance.
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Functionality Cookies: To remember your preferences (e.g., language, currency) and personalize your experience.
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Marketing Cookies: (With your consent) To track your browsing activity and deliver targeted advertisements.
You can manage your cookie preferences through your browser settings. However, disabling certain cookies may limit some functionalities of our Website.
5. Security of Your Information
We take reasonable measures to protect your personal information from unauthorized access, use, disclosure, alteration, or destruction. These measures include:
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Using secure server infrastructure.
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Implementing encryption technologies (e.g., SSL/TLS) to protect sensitive data during transmission.
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Restricting access to personal information to authorized personnel only.
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Regularly reviewing and updating our security practices.
However, please note that no method of data transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.
6. Your Rights
Depending on your location, you may have certain rights regarding your personal information, including:
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Right to Access: You may have the right to request access to the personal information we hold about you.
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Right to Rectification: You may have the right to request that we correct any inaccurate or incomplete personal information.
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Right to Erasure (Right to be Forgotten): In certain circumstances, you may have the right to request the deletion of your personal information.
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Right to Restriction of Processing: You may have the right to request that we restrict the processing of your personal information.
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Right to Data Portability: You may have the right to receive your personal information in a structured, commonly used, and machine-readable format and to transmit it to another controller.
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Right to Object: You may have the right to object to the processing of your personal information for certain purposes, such as direct marketing.
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Right to Withdraw Consent: If we rely on your consent to process your personal information, you have the right to withdraw your consent at any time.
